“Where fashion becomes human, women become empowered. Our natural state is our greatest, let’s embrace who we are”
I’m finally back from holiday and I wanted to talk to you about a new vegan, affordable and sustainable brand that I recently discovered via Instagram. This brand is called Ararose, and they are an online clothing brand committed to empowering and celebrating women.
As you may know already, I’m a huge fan of finding new niche brands on Instagram and have a true passion for making things come to life in terms of vegan fashion, which can oftentimes be seen as not as fashionable or affordable. However, in this and this article, I already spoke about some of my favourite brands you should also know about.
In any case, Ararose’s collections are designed to create a classic wardrobe that allows any woman to effortlessly express their individual style. They are based in London, but take the photography worldwide.
The aim of Ararose is to promote a sisterhood of girls encouraging each other to be their most powerful, natural, greatest selves. What I like the most about this brand is that they choose to work with a variety of female models, recognising that beauty lies in every race and shape.
THE ARAROSE PHILOSOPHY – HUMAN FASHION
I only work with brands that I passionately believe in and who share my vision of fashion. Slowly transitioning onto sustainable fashion, I am proud to share with you a brand that not only offers vegan clothing – thereby not hurting any animals (my number 1 criterion) – but also offers fashion that is affordable and prioritises on the importance of wellbeing throughout production to purchase at the same time.
As a brand, Ararose fully supports the slow fashion movement where factory workers are treated with dignity and respect, receive a fair living wage and high standard working conditions. The garments are sewn by a handful of employees at a small scale clothing factory in Bangladesh.
MY VEGAN OUTFIT
As I received my parcel with the Amelie Skirt (£24), I was also surprised to receive a little card with a positive affirmation that I published on my Instastories (follow me @marta_canga if you don’t already!)
I found out that this is actually what they call a Mirror Message, which is supposed to make you feel beautiful, loving yourself, thought provoking and inspiring. This little message did certainly make my day, and I couldn’t help but smile when I read it. Mine said:
‘You were born to make a difference in the world,
so don’t waste a second.
Know your value, know your worth.
You are powerful simply for being you.’
Ararose’s principle align with any young woman, and I applause them for encouraging a world of love, by sharing care to a loved one, a friend or stranger.
Finally, I am super happy to announce that you can
Let me know what you order! I am certainly getting the Bella Linen Shirt as well!
I WAS WEARING:
YELLOW GLASSSWORKS SHOREDITCH CROP TOP
Shop Ararose here:
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